Ads & Slogans... Bring It On

BRING IT ON!

 

 

This is Canadian Tire's current slogan.  Typically, this slogan is found with another idea in front of it, such as, "Tools... Bring It On".  A way of saying we can take on whatever is put in front of us.  An excellent slogan for how people think these days and how Canadian Tire does business. Advertising campaigns and slogans such as these have always been a large component of how Canadian Tire renews itself.  They are changed often enough to stay fresh and relevant in today's market.


We all have memories of a Canadian Tire commercial whether we liked it or we hated it, it stuck with us for some reason.  I remember the "Give Like Santa and Save Like Scrooge" commercials that I am sure many other people remember as well.  One particular commercial has Santa and Scrooge discussing why people shop at Canadian Tire.  Santa says it's because of the large selection and Scrooge is adamant it is because of the low prices and saving money.  Either way, they both agree that people should shop ast Canadian Tire for Christmas.     Here is one of that I still remember today:

Many ad campaigns have been used over the past years.  Some succussful and not quite as successful.  Another campaign featured the "Canadian Tire Couple" who were always showing or helping their neighbours with some tool or other gadget they purchased at Canadian Tire.  I believe many people would agree they should have been called "Canada's Most Annoying Couple".  The most recent ad campaign involves regular people working outside and finding them selves in need of an item.  A typical aisle sign found in a Canadian Tire store, drops from the sky showing them what aisle the item they need can be found in.

 

 

Slogans have been a big part of Canadian Tire's image and they have refreshed this image constantly over it's history.  Here's a look at the different slogans used over the years.  How many do you recognize?

 

• 1970: "It's for people like you"
• 1980: "There is a lot more to Canadian Tire than tires"
• 1992: "There is a lot more for a lot less"
• 1997: "Canadian Tire, still the right place"
• 2001: "Let's Get Started", using the song "I'll Start With You"
• 2006: "______ Starts at Canadian Tire", with various ideas filling in the blank (Automotive, Housewares, Summer)
• 2008: "For Days Like Today"
• 2011: "Bring it On"
• "Give like Santa, Save like Scrooge" and "Scrooge Approved Prices" has been used over many years during the holiday season

I remember most of these, starting with "There is a lot more for a lot less".  The "Let's Get Started" campaign also sticks with me, most likely because of the song.

Whether you like them or hate them, you probably still remember these slogans or campaigns.  This proves they are doing exactly what they are designed to do, keep Canadian Tire in your head.


References:

The Canadian Design Resource (2007, August 22). The CANADIAN DESIGN RESOURCE » Canadian Tire TV Spot. The CANADIAN DESIGN RESOURCE. Retrieved March 17, 2013, from http://www.canadiandesignresource.ca/officialgallery/marketingadvertising/canadian-tire-tv-spot/

Wikipedia (2013, March 3). Canadian Tire. In Wikipedia, the free encyclopedia. Retrieved March 17, 2013, from http://en.wikipedia.org/wiki/Canadian_Tire